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New World PJ Hotel (in collaboration with ACID KL) rises high against the surrounding skyline as one of the tallest hotels in the area. Design elements were inspired by Malaysia’s rich culture and heritage.

The Collective designed the hotel’s 316 guestrooms and suites, as well as the Pasar Baru restaurant, spa and rooftop bar. A simple interior architecture language was chosen to allow the local interior accents to stand out. Contemporary classical lines set against sophisticated grey tones and earth colours set the stage for a truly modern Malaysian hotel experience.

Upon entering the hotel, guests are welcomed by an impressive custom-made structure in the lobby, featuring a six-metre high “wau” (traditional Malaysian kite and a colossal 3-metre gasing (traditional Malaysian top), designed to bring the local heritage and culture to life. More gasing and wau of different dimensions and forms are placed strategically throughout the hotel, creating a sense of discovery for guests.

Guestrooms and suites feature subtle nods to local culture, such as bamboo flooring and Malaysian-themed artwork. The main restaurant, Pasar Baru, is designed to reflect the country’s cultural and culinary melting pot. As a nod to the distinctive red stools found on the streets, the Collective designed and custom-made striking red chairs as a way of bringing the bustling market culture indoors.